2/21/2023 0 Comments World expoThe site is aligned along an ecological “spine” which connects the Huangpu River with the open space corridor to the south. This allows the creation of strong connections to existing riverfront parks and a proposed EXPO green corridor, as well as areas of mixed-use development and transit connections to surrounding urban districts. The design vision of the Cultural Park integrates and re-connects the site into the larger ecosystem and urban context of the city. The park celebrates the unique ecological, cultural, and innovative contexts of the site’s history, and will be the largest riverfront green space in the City Center. As one of the two finalists in an international design competition, Sasaki proposed a design scheme which creates a unique destination-a gift for the people of Shanghai to enjoy. In the Spring of 2017, the City of Shanghai decided to transform this site once again-this time, into the EXPO Cultural Park. After the EXPO, many of the pavilions were demolished, while a portion of the site was converted to active recreational programing. The EXPO focused on the concept of “Better City-Better Life,” and symbolized the beginning of the site’s post-industrial rebirth. The opening of the Shanghai EXPO 2010, the largest World Exposition in history, represents yet another new chapter of the site’s history. As a visual focal point from the west bank of the Huangpu River, this land has evolved over the decades: from natural wetland, to farmland with an expansive canal system for irrigation, to a base for heavy industry. “Companies are voluntarily working hand in glove to support the expo bid … Through nationwide promotion over Chuseok holidays, we will try to get member companies of all sizes to join forces to rally support for Busan.The EXPO Cultural Park is located in the Houtan area of the Pudong District in Shanghai. The KCCI said it will jointly develop with the government’s bidding committee a new slogan, and support companies to use a unified message and design for the expo bid.Įleven conglomerates are taking part in the nongovernmental bidding committee, which was launched in May and headed by KCCI chair and SK chairman Chey Tae-won. Lotte, Posco, Hanwha, GS, Hyundai Heavy Industries and Shinsegae also plan to promote the expo bid along with its business activities. It will also promote the expo bid at some 1,800 LG Electronics, LG Uplus and LG Household and Health Care stores nationwide. LG is screening promotional videos on digital displays on the Incheon airport railroad express, and at the Gimpo and Gimhae airports. Hyundai Motor is supporting Busan’s bid through its global social media channels, and plans to insert related messages on the uniforms and stadiums of Jeonbuk Hyundai Motors and Kia Tigers. Those messages and logo are also inserted in SK Telecom’s promotional video clip for its ringtone service. SK is flashing messages of support for five minutes every hour on the SK Telecom headquarters building in Seoul’s Eulji-ro, Jung-gu. Phrases in support of Busan’s bid are also marked on the uniforms of the company's professional baseball team Samsung Lions, and professional soccer team Suwon Blue Wings, as well as large banners at the stadiums. Samsung has begun promoting Busan’s expo bid through the large outdoor electronic signage at the K-POP Square in Seoul’s Samseong-dong, Gangnam-gu, and Galaxy experience zones across the country. “(The nation’s) major conglomerates have agreed on the need to rally for people’s support ahead of the BIE enquiry mission’s visit,” a member of the bidding committee said. Samsung, SK, Hyundai Motor, LG and other conglomerates have agreed to rally for public support of Busan’s bid until the third competitive presentation in late November at the BIE general assembly in Paris, according to the Korea Chamber of Commerce and Industry (KCCI), which is serving as the secretariat for the nongovernmental bidding committee. Rome, Riyadh and Ukraine’s Odesa have also made bids to host the event. The government formally submitted Busan’s bid to host the expo in 2030 to the Bureau International des Exposition (BIE) in Paris, the international body with 170 member states that coordinates the hosting of world expos. South Korea’s business giants have joined hands in a nationwide campaign to promote Busan’s bid to host the 2030 World Expo.
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